Facebook management
The place where your community is already looking for you
Over 1 billion people shop on Marketplace every month
Why Facebook still works
It hasn't stopped being relevant, it's just changed what it's best for
Marketplace
With over 1 billion monthly users, it's one of the biggest direct-sales storefronts that exist.
Groups & community
Groups generate a level of trust and conversation no other social network quite replicates.
A trusting audience
Facebook's audience tends to be a bit older than Instagram or TikTok's, and responds well to brands it already knows or that get recommended within its community.
Which businesses get the most out of it?
Especially the ones selling trust and closeness to a local audience
Local, community-focused businesses
Neighborhood or city Groups are a direct channel to your closest clientele.
Online and second-hand stores
Marketplace connects buyers and sellers with no friction, backed by the trust of a real profile.
Services for an older audience
Law firms, insurance, home services: businesses where trust matters more than novelty.
Automotive
Local repair shops and dealerships, with an audience that values recommendations from people they know.
What content works best here
Short, authentic video wins by a landslide
Reels
They get 3.2x more reach than a static photo — the format carrying the most weight on Facebook right now.
UGC-style video
Authentic video, shot the way a real customer would, works better than heavily polished studio production.
Content for Groups
Posts designed to spark conversation and get shared, not just to announce something.